Lots of people can buy wrong smartphone. Even shop consultants often say wrong things. Why wrong, what is wrong? The wrong it what you'll want to throw away in year or two.
If you want to make right decision then you should know which standards are top edge. Next year some new communication standard coming. Current best standard is LTE. Long term evolution standard is highest speed rates and distributed communication system. It is 4th generation. HSPA+ is good but it is third generation. So your phone should support both ideally to be a long term buy.
I guess Qualcomm Snapdragon 810 does support all these standards. All in one chip. As for Apple, yes, you can buy Apple iPhone 7 because it has LTE support.
Another thing you should look at is glass. Consider latest gorilla glass.
As for OS, if you want a chip smartphone or some special feature then you can buy an Android based solution. iPhone batteries are good even through years. If you like MS technologies and PC software then consider MS Lumia smartphone.
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